Prepared BC
PARTNERS IN PREPAREDNESS INITIATIVE

Partners in Preparedness aims to enlist B.C. retailers to champion emergency readiness through the promotion and sale of emergency supplies in leading BC retailers such as Save-On-Foods, London Drugs and others. The program focuses on five emergency risks—earthquake, wildfire, flood, power outage and severe weather—and encourages British Columbians to “Get Good and Ready.” We helped PreparedBC develop extensive in-store merchandising and online elements that communicate “the importance of emergency preparedness, remind British Columbians to get the supplies they need, and invite people to learn about the risks in their area and make sure they are prepared.
LARGE DISPLAY
LARGE DISPLAY
EMERGENCY KIT ENVELOPE AND CARD
EMERGENCY KIT ENVELOPE AND CARD
PULL-UP BANNERS
PULL-UP BANNERS
DIGITAL
DIGITAL
DIGITAL
DIGITAL