With a strong mix of everyday affordable fashion retailers for the whole family, Willowbrook wanted an innovative back to school campaign to inspire moms to shop at the centre. We helped Willowbrook assemble a panel of back to school experts – kids – to share unscripted insights on shopping, style, trends and back to school tips. An integrated campaign included traditional media, style expert videos and a social media promotion to drive traffic to the mall. Result? Willowbrook exceeded its objectives and the campaign was a hit with moms!