The Victoria Hospice helps thousands of people facing life-limiting illness every year, yet it relies on donations for half of its budget. To help increase awareness and understanding about this service among the target, we began by refreshing a tired identity, infusing the logo, color palette, typography and imagery with a sense of caring and calm, and applying the new look to a range of materials. We also refined the website, bringing the new look and feel into its design and simplifying the navigation. Result? The rebrand has helped to communicate the importance of Victoria Hospice in our community and attract more donations.