After several years of bi-annual issues of Gorgeous, we helped evolve it to include a lifestyle focus featuring well-known Canadian mom and fashionista, Jessica Mulroney. To create additional value, we secured candid interviews with other well known figures, including Chopped Canada’s Brad Smith, eTalk’s Danielle Graham and Liz Trinnear, and interior designer Lisa Canning. The magazine’s leading-edge digital platform, powered by Ceros, offered additional content including exclusive videos and photos, enhanced product pop-ups, and interactive mix-and-match activities. A content strategy helped to repurpose elements of the magazine across channels helping to increase traffic, sales and awareness of the retailers at Upper Canada Mall, and drive traffic to the digital magazine. Result? The initiative helped create millions of brand and retailer impressions!