When Planet Organic Market decided to grow beyond its long-time Edmonton home, they knew they needed to stand out in an extremely crowded and competitive category. We strengthened the emotional connection to the brand by speaking in a fresh way that emphasized the company’s values. The approach was applied to communications ranging from advertising, direct mail, online and digital, in-store, private labeling, human resources, charity, and even a cookbook. Result? Double-digit comp sales and traffic increases year after year!