When the legendary Rolling Stones announced their first concert dates ever in Saskatchewan, we saw an opportunity for Great Western Brewing to be seen with them on the big stage. We made sure the local brewery rocked the shows along with their consumers. Being the exclusive beer sponsor of these concert dates helped solidfy Great Western’s place in the community. Suburbia developed communications that played off the classic Stones song titles and playfully featured the Great Western beer varieties. The partnership tapped into the thirst for great beer and music! The sponsorship campaign was such a hit, we later were tasked with giving their packaging a new look.