Great Western Brewing hired Suburbia Studios to clean-up and evolve their brand identity. Building upon their existing good reputation, we worked with some visual building blocks and celebrated the brewery’s Saskatchewan roots. The box designs featured a prairie landscape that, when in store, connected the panoramic scene between flavours. The new packaging look helped elevate the award winning beer to a premium status. The pride of place theme extended to the “Great Western Man” marketing campaign we rolled out in TV, radio and print.