Coastal Community
Deposit Campaign

To encourage credit union members to retain, increase or open new term deposits, the communications were visually dynamic and engaged the customer through direct mail, in-branch posters, counter coffee tins and dimensional floor decals you could not miss. The marketing used a visual metaphor that reinforced how safe GIC deposits were and the benefits of reinvested locally with Coastal Community Credit Union.

COFFEE TIN DIRECT MAIL
IN-BRANCH FLOOR DECAL
IN-BRANCH COFFEE TIN CONVERSATION STARTER
IN-BRANCH POSTER