Coastal Community
Deposit Campaign

To encourage members to retain, increase or open their first GIC, the communications was visually bold and reinforced the benefits of Coastal Community including helpful experts; safe 100% insured deposits; and that deposits are reinvested locally as mortgages, loans and to support community initiatives.

Result? Coastal Community met its deposit objectives in a low rate environment.

DIRECT MAIL WITH PULL OPEN PANEL
COMIC BOOK COVER AND INSIDE SPREAD
IN BRANCH COUNTER CARD AND DANGLER
IN BRANCH LIFE SIZE POSTER FOR PHOTO OPPORTUNITIES
EMAIL REMINDER, ONLINE AD AND MDI PORTLET