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Why Women Shop, Retail Therapy, Shoes: 25 Insights From Pop Culture

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Why do women shop—according to research, the reasons are many:  to socialize, escape, research, nurture, self-sooth and even fulfill an ancient instinct to “gather” among other modus operandi.  The steady flood of books, television shows and movies that touch on this age old question reveal that “retail therapy” is expressed in many ways in pop culture, and often irresistibly marries humour and heart. The genre is wide and deep and has a ton of ideas, insights and smiles for shopping centre Marketing Directors.

Perhaps no singular character defined this sartorial passion more eloquently than Carrie Bradshaw, the beautiful and brainy narrator of Sex in the City.  She shopped when she was head over heels or down in the dumps; when she was in love or when she got dumped; while reaching for new heights in Manolo Blahnik shoes or falling in Dior.

In this fun video clip, Carrie shares her love for shopping in a series of classic one-liners (right click on links and open videos in a new tab):

https://www.youtube.com/watch?v=a6–aKu_a-c

But Carrie’s not alone.

Acclaimed bestselling author, Marian Keyes, in  Under the Duvet had this to say about her love for shoes:  “When I opened my case in the hotel, he gestured excitedly at my snakeskin sandals, turquoise suede wedges and silver-speckled jellies. “But you’ve loads of shoes,” he bellowed joyfully. I shook my head sadly. Men just don’t get it, do they? They’re definitely missing the shoe chromosome.”

Down-to-earth, American humorist and author Erma Bombeck put it this way, “Shopping is a woman thing. It’s a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death and the ecstasy of the purchase.”  

So true.  At least for many of us.

At some point in our lives, we can probably all relate to Lilly in Rebecca Bloom’s sparkling novel, Girl Anatomy, when she says, “I love shopping. There is a little bit of magic found in buying something new. It is instant gratification, a quick fix.”

Or as some would say, it’s “retail therapy.”

In the movie Confessions of a Shopaholic, acquisition addicted Rebecca Bloomwood attended Shopaholics Anonymous in order to “cure” her shopping urges but couldn’t resist the temptation to rush home and retrieve her credit card locked in a block of ice.  Although Becky’s desperate measures are hilarious, what’s really compelling is her description of all the things she loves about shopping.   

https://www.youtube.com/watch?v=gc-eqqiDKD8

If you’re looking for more pop culture clips and insights about women, shopping and the power of retail therapy, you’re in luck—here’s a list from our archives. Hopefully, you find a gem in this list to help you with your next presentation, campaign or retail therapy promotion.

Elle in Legally Blonde:

https://www.youtube.com/watch?v=WKJdg_dufVg

Cher Horowitz in Clueless:

https://www.youtube.com/watch?v=F6eLxe5hMzg

 Kate Reddy in I Don’t Know How She Does It:

https://www.youtube.com/watch?v=bn_OrhwIidA

What to Wear – Female Fashion Film MashUp:

https://www.youtube.com/watch?v=T5vrKx2Nwic

 Going Shopping:

https://www.youtube.com/watch?v=bKW3FD47_zk

Opening scene from Breakfast at Tiffany’s:

https://www.youtube.com/watch?v=1JfS90u-1g8

Disney Enchanted Shopping Scene:

https://www.youtube.com/watch?v=cQmQQYWBmo0

Charlize Theron dress shopping in Young Adult:

https://www.youtube.com/watch?annotation_id=annotation_316276&feature=iv&src_vid=T5vrKx2Nwic&v=-1hw2zWQUTc

Audrey Hepburn in Funny Face:

https://www.youtube.com/watch?annotation_id=annotation_369702&feature=iv&list=PLD88B90D442F69E46&src_vid=T5vrKx2Nwic&v=cvakyq_EaWY

Priceless:

https://www.youtube.com/watch?v=f2i1WsqYPHI

Bridesmaids:

https://www.youtube.com/watch?v=tAOaV-CCaxQ

Great Gatsby Ultimate Glamour Trailer:

https://www.youtube.com/watch?annotation_id=annotation_264660&feature=iv&list=PLXWTbIEGFTYfxeo0T87bH3MnFFX1vMvMI&src_vid=T5vrKx2Nwic&v=PjAb2OPot6Q

Pretty in Pink:

https://www.youtube.com/watch?v=tcSMDqXT52s

Mannequin:

https://www.youtube.com/watch?v=N6gpndlepiM

 How to Marry a Millionaire:

https://www.youtube.com/watch?v=2huYSx6b1kA

 The Devil Wears Prada:

https://www.youtube.com/watch?v=LG0xYJJbko8

Photo Credit: http://bit.ly/1jE1zLl

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