Online lookbooks have become a staple for many shopping centre marketers as an effective way to showcase their merchandise offerings. As lookbooks become more and more commonplace, many brands are pushing the boundaries of user experience design to keep their website visitors engaged. Here are five of our fall favourites.
Target recently released its digital lookbook for the Altuzarra collection (in stores September 14). The collection can be explored by individual look, via a video and / or with product photos
Check out H&M’s great feature on the black and white trend for fall. H&M makes full use of a scrolling feature to display the season’s key pieces. The lookbook seamlessly integrates fashion imagery with unobtrusive links to product information, and tells its fashion story in an engaging manner.
Simplicity rules with scroll, view and share features only. The spectacular photography doesn’t hurt either.
This lookbook provides viewers with a powerful first impression, displaying all of the looks in the Men’s Pre Fall Ready to Wear collection on the first page. A simple mouse over enlarges each photo and one click takes you to a page for each look that includes simple sharing features.
Brixton offers visitors two lookbook options on its site’s landing page. The print lookbook is designed as a long scrolling page which means visitors don’t have to waste precious time waiting for images to load and can simply scroll down to see more content. The video lookbook is a beautifully shot music-video-style celebration of their brand.
Lookbooks are endlessly creative, inspiring and evolving to show brands and products in innovative ways that will capture the hearts of fans.