Resources for Increasing Traffic and Sales for Shopping Centre Marketers

Posts by: Virginia Boggie

What Does the Sharing Economy Mean for Shopping Centre Marketers?

What Does the Sharing Economy Mean for Shopping Centre Marketers?

The Sharing Economy may mean opportunity for innovative shopping centre marketers. There’s a growing movement afoot—a movement where people are happy to borrow the things they need rather than buy them. It’s called the Sharing Economy, and it’s worked its… Read More »

Is Native Advertising the Next Big Thing for Shopping Centre Marketers?

Is Native Advertising the Next Big Thing for Shopping Centre Marketers?

We’re getting more and more questions from clients regarding native advertising. Native advertising is any advertising or branded content that is designed to mimic its surroundings on online websites and social networks.  Native ads are produced in conjunction with or… Read More »

Five Lessons Shopping Centre Marketers Can Learn From Starbucks

Five Lessons Shopping Centre Marketers Can Learn From Starbucks

  Investing in new ideas, rather than cutting back could lead you to greater marketing success. In a recent article written for Fast Company’s, “The World’s 50 Most Innovative Companies,” author Jon Gertner writes, “Starbucks has now regained its footing… Read More »