Resources for Increasing Traffic and Sales for Shopping Centre Marketers

Posts by: Mary-Lynn Bellamy-Willms

5 New Ideas for Shopping Centre Hoarding and Large Scale Installations

5 New Ideas for Shopping Centre Hoarding and Large Scale Installations

Hoarding is a highly effective but often overlooked channel to engage and interact with your target. Think of it as an inexpensive billboard with an extended viewing period and a highly captive audience—ideal for building message frequency and break-through impact.… Read More »

10 Characteristics Outstanding Marketing Directors Share

10 Characteristics Outstanding Marketing Directors Share

  Outstanding shopping centre marketing directors share some inspiring characteristics. In the past few decades, we have worked with some of the most creative, dynamic and effective marketing directors in the shopping centre category. Repeatedly, they successfully develop and implement… Read More »

Beware of Focus Groups in Shopping Centre Marketing

Beware of Focus Groups in Shopping Centre Marketing

Focus groups will not bring you the answers you are seeking. If you’re considering doing some “focus groups” to test some new ideas—for example, positioning, advertising concept/execution, service, store—I suggest you reconsider.  Depending on your objectives, there are most likely… Read More »

Shopping Centre Marketing: How to Get the Most from Your Agency

Shopping Centre Marketing: How to Get the Most from Your Agency

To get the most from your agency, be clear, direct, open-minded and enthusiastic! As a marketing director at a leading shopping centre, you’re probably under tremendous pressure to meet and surpass your objectives and deliver results.  With increasing competition, flat… Read More »

Time for Shopping Centre Marketing to Check its Matching Luggage

Time for Shopping Centre Marketing to Check its Matching Luggage

There’s a new way to think about “integration” to increase the effectiveness of shopping centre marketing. For years, “integration” in the world of shopping centre marketing meant that all communications matched. Communications used the same typography, colour palette, imagery, photographic… Read More »