Resources for Increasing Traffic and Sales for Shopping Centre Marketers

Posts by: Jacquie Arnatt

Positioning Considerations for Shopping Centre Marketing

Positioning Considerations for Shopping Centre Marketing

Strategic positioning is the key to winning at shopping centre marketing. Positioning is one of the most important business strategy decisions shopping centre marketing directors face. What is positioning? It’s not a tag line, jingle or campaign. It’s a business strategy—a… Read More »

Shopping Centre Marketing: There is a Way to Brainstorm Effectively

Shopping Centre Marketing: There is a Way to Brainstorm Effectively

Brainstorming, done well, can help generate more and better ideas for your shopping centre marketing. Do you dread brainstorms? Welcome to the club—most marketers do. Too often, they involve an unstructured dialogue (and in some cases monologue) with no actionable… Read More »